![]() ![]() "No more than 8 to 10 minutes each way," says Jeff. The franchise ownership group decided to test out DoorDash Self-Delivery, a service that allows customers to order and pay on the DoorDash App, while orders are fulfilled and delivered by in-house drivers within a select area. And with about 95% of their orders coming through DoorDash being delivered, it was important to get it right. ![]() Westside Pizza was used to keeping its own drivers - to ensure that the pizzas were delivered promptly in the highest-quality warming bags. "We typically aim for delivery in 20 to 25 minutes from the time a customer calls in," says Jeff. But deliver a lukewarm pie in over an hour? You'll lose that customer forever. Pizza restaurant managers know that if you can deliver a piping hot, delicious pizza to your customer's door by the time they're ready to sit down and eat, you'll have a loyal customer for life. "We had great success with it."īut at Westside Pizza, Chief Operating Officer Aaron Olson was initially reluctant to relinquish quality control for the pizzeria deliveries - and it took time to convince him. ![]() "Within six months, DoorDash was outdoing the others five-to-one," he says. They had partnered with DoorDash along with other third-party apps during the COVID-19 shutdown. When he joined the Westside Pizza franchise in early 2021, Jeff was eager to bring on DoorDash as a partner, having seen tremendous success with the platform the year before at his family restaurant in Washington state. ![]()
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